Professional Degree In Digital Marketing & Analytics


The advertising and marketing and retail panorama adjustments hastily, producing talent gaps for professional virtual advertising and marketing specialists each at entry stage positions in addition to with existing industry practitioners. In addition, social

media is one of the quickest growing industries in the global and it has turn out to be a powerful advertising, branding and conversation channel. Companies use social media to have interaction and build relationship with their clients, to establish their logo and growth

their manufacturers’ visibility. These advancements have delivered approximately talent gaps for professional digital marketing and analytics experts.

The Annual Survey on Infocomm Manpower 2015 (via Info-communications Media Development Authority of Singapore (IMDA)) suggested a growing demand for non-tech specialist activity roles/capabilities. In specific, inside the Sales & Marketing Cluster, the industrydemand for 2015 stood at 13,360. There is a completely robust 3-12 months projected growth of fifty two% in industry call for or every other 6,950 locations inside the Sales & Marketing Cluster by means of 2018.

Our Specialist Diploma in Digital Marketing & Analytics (NSDMA) is customized for diploma and diploma holders who wish to gather emerging skillsets within the digital advertising task functions and to provide talents upgrading possibilities for the DigitalMarketing job function. The NSDMA leverages the strengths of each college: SB in digital advertising and marketing approach and campaign development; CASS in social media marketing method and virtual content improvement; and DMIT in virtual and social media listeningand analytics. This programme is designed to assist the scholars live relevant and maintain updated with digital advertising and digital analytics industry.

Participants are required to convey pc Notebook while attending instructions, as you could need it to get admission to the e-studying materials, writing reviews, and so forth.

Course Objectives

The path is designed to facilitate existence-long studying and chew-size acquisition of digital marketing and analytics competencies to responsively meet the wishes of working experts. At the give up of the route,the students might be capable of:

  • Understand and observe various virtual advertising and marketing techniques to specific commercial enterprise models in achieving ordinary advertising and marketing goals.

  • Explore the numerous opportunities of Digital Marketing in streamlining enterprise tactics, aid average marketing objectives and to feature brand value to an business enterprise.

  • Equip students with the skills and knowledge to research and optimize internet site overall performance with the use of internet analytics software program and methodologies. Students will learn to expand, optimize and execute seek engine advertising plans and campaigns. Drivestrategy for seek engine advertising and marketing tasks making sure that sales, finances, ROI and other business goals are met.

  • Equip students with on line equipment and social media outreach for viral advertising and marketing and to foster interplay, engagement and discussion concerning the enterprise’s products and services.

  • Analyze unstructured textual information on social media structures to gain insights to help commercial enterprise choice making as well as offer hints.

Suitable for

This direction is suitable for running adults in any industry who want to select up specialized skills and information in virtual marketing and analytics.

Minimum Entry Requirements

Applicants should have a Polytechnic Diploma or Degree in Information Technology, Business or every other relevant area.


Recognition of Prior Learning

Applicants who do not meet the access necessities may also apply for admission to the direction with the aid of generating evidence of at least 5 years applicable operating experience or assisting data to ascertaintheir competency readiness. Eligible applicants who’re shortlisted will need to go through an interview and/or front check.

The Polytechnic reserves the proper to shortlist eligible candidates and admit applicants who carry out properly inside the interview and/or entrance check.

Course Outline

The direction is a one-year component-time programme. It includes 2 Post Diploma Certificates (PDC) carried out over 2 semesters, 1 PDC in line with semester. The first PDC to start with is PDC1. The instructions are performed in the nighttime.

This direction includes 2 post degree certificates (PDCs). Each PDC comprises three modules and the details are as follows:

Please click here for Module Synopsis

Post-Diploma Certificate (PDC1): Digital Marketing Strategies & Analytics

Module 1: Digital Marketing Fundamentals

Module 2: Digital Marketing Strategies

Module three: Digital Marketing Analytics


Post-Diploma Certificate (PDC2) in Social Media Marketing & Analytics


1: Social Media Marketing

Module 2: Digital Content Development

Module 3: Social Media Analytics

Award / Certification / Accreditation

Upon of completion of Certificates inside a two-12 months validity period, the participant can be conferred a Specialist Diploma qualification from Singapore Polytechnic.

Course Fees

Click here for Funding Incentives and Fees Matters



(for SC)*


(for PR)**

OTHERS / REPEAT STUDENTSCertificate in Digital Marketing Strategies & Analytics$546.50






Certificate in Social Media Marketing & Analytics$546.50






Total Course Fees:$1,093.01


$2,914.sixty eight


$871.sixty eight


*SC – Singapore Citizens

**PR – Permanent Residents

Other Fees Payable:

FEE DESCRIPTIONPER SEMESTER (AFTER GST) SINGAPORE CITIZENSSINGAPORE PR AND OTHERSExamination Fee-$sixteen.05Miscellaneous Fee$7.forty nine$7.49Statutory Licence Fee (CLASS)$1.01$1.01Insurance Fee (GPA)$1.70$1.70Total$10.20$26.25

– The expenses shown (inclusive of 7% GST) are indicative as they are based on triumphing funding rules and subject to check.

– Post Diploma Module Certificate charge is payable on a semester basis.

Refund Policy:

– Withdraw within 2 weeks before semester commencement, 70% refund of paid route fee.

– Withdraw on or after date of semester graduation, no refund of paid course charge.

Please observe that other expenses paid are non-refundable.  

Please click on right here for application manner

Date of Course Commencement:

18 Oct 2021

Academic Calendar

Registration Period:


* Registration can be closed as soon as seats are crammed up

Class schedule:

Every Tue, Wed & Thu

6:30 pm – nine:30 pm



300 hours (1 12 months)

PDC initially:



Email: [email protected]

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