Virtual Advertising And Marketing – Gaining Purchaser Insights With Virtual Marketing Analytics!


You have learnt about digital advertising, how social media advertising and marketing and paid campaigns paintings. This module will in addition discover using digital analytics to benefit actionable insights to discover your customers’ want and desires, get a good evaluation of which unique social media channels or paid campaigns did your customers understand approximately your product and offerings, determine the quantity of time spent in your internet site earlier than your customers subsequently “abandon” your website online or buy an object effectively. The ability to use virtual analytics will equip you with vital method to enhance your present day advertising strategy, set up key overall performance indices (KPI) for ROI tracking and in the end, enhance your sales.

The path can be beneficial for professionals who have a primary understanding of digital advertising, social media advertising and how advertising and marketing marketing campaign works but would love to explore the statistics functionality in virtual advertising analytics.

Course Availability

  • Date(s):27 to 28 Sep 2021

    Time: nine:00AM to 5:00PM

    Venue: [email protected] campus, Executive Centre (Buona Vista)

    Registration Closing Date: 13 Sep 2021

  • Date(s):18 to 19 Nov 2021

    Time: 9:00AM to five:00PM

    Venue: [email protected] campus, Executive Centre (Buona Vista)

    Registration Closing Date: 04 Nov 2021

At the give up of this direction, freshmen can be able to:

• Gain information inside the basics of Digital Marketing Analytics

• Understand the utility of virtual advertising analytics in organizations

• Map marketing KPI to virtual analytics metrics to achieve marketing targets

• Set up Google analytics account

• Link ad marketing campaign account into GA account for tracking purposes

• Interpret the primary reports in Google Analytics

• Re‐align present advertising techniques

• Generate key reviews and guidelines for control and stakeholders

Day 1: Fundamentals of Digital Marketing Analytics

o Introduction to digital marketing analytics

o Applications of virtual advertising analytics in groups

o Understanding how Google Analytics works

o Class hobby #1 to construct on concept

o Exploring Google Analytics Reports in info

o Gaining target market insights of your character with GA

o Understanding traffic channels with GA

o Improve your user experience by analysing their behaviour with GA

o Measuring campaigns and ROI with conversions information

o Mapping marketing KPIs to metrics

o Class activity #2 to build on idea

Day 2: A Practical Approach

o Setting up your Google Analytics Account

o Installation of monitoring codes in GA account

o Hands on session on information extraction

o Generate reviews from GA to satisfy unique objectives

o Create dashboards and custom segments

o Interpret collected statistics for strategy re‐alignment

o Course Debrief

o 30 minutes written evaluation

This path could be useful for digital entrepreneurs, analytics supervisor, virtual advertising and marketing strategist, marketing managers, entrepreneurs, commercial enterprise proprietors and advertising management roles that require you to control 0.33 celebration companies.


  • GCE ‘O’ level with minimum 2 years relevant running experience OR
  • GCE ‘A’ Level or polytechnic diploma OR
  • NITEC in any specialization with 3 years running enjoy
  • Language Proficiency: IELTS

Standard Course Fee:S$1498.00 Course charge payable after SSG investment, if eligible below numerous schemes

Cat-A SSG Funded Courses


Enhanced Training Support for SMEs (ETSS)


Mid-Career Enhanced Subsidy (MCES)


  • All expenses said are including 7% GST
  • SkillsFuture Credit can be used to offset course fees payable. Click right here for more facts.
  • NTU/NIE alumni can also utilise their $1,600 Alumni Course Credits. Click here for more facts.

Read extra approximately investment

Mr Ivan Chew

Ivan Chew is an suggest of virtual era and a passionate trainer in terms of Data Analytics and Data Science application that enables virtual transformation and enhancing enterprise performance.

With twenty years of massive revel in in each MNCs and Small Medium Enterprise arena, from spearheading projects in Silicon Valley (San Jose) as an avid SAP developer to a Solution Architect in Cognos and Internet of things (IoT), Ivan is properly admired by learners who percentage the same ardour in particular inside the Digital landscape.

Ivan holds a Master In Computing and a Bachelor Degree in Engineering (Second Upper) from The National University of Singapore. He is presently heading a leading IoT solution issuer, that leverages a set of propriety technology to decorate current IT infrastructures with the integration of IoTs and RFID generation to bridge functional gaps to meet new and rising demands.

Lee, Oon Ling

Oon Ling is an executed trainer and a multi-companies business owner. She began her first employer in 2011 specialising in Intelligent corporate apparels, presently operating with a lean headcount via digitally driven commercial enterprise model and strongin-house infrastructure. Having spearheaded the digital transformation on her company, coupled with her experience within the academic discipline, she is professional in imparting excessive level session to SME commercial enterprise proprietors in enterprise model transformation via digitalisation in sustainable approaches. Her know-how in digital advertising, commercial enterprise established order and digital system implementation has given her a precise edge to excel in today’s hard business landscape.

Apart from this, Oon Ling is likewise a sought-after trainer with excellent reviews within the lifelong getting to know industry, presenting powerful education programs to professional adults in better getting to know institutes on enterprise associated guides and virtual advertising.

Oon Ling is an Associate Adult Educator identified via IAL-AEN. She holds a Master of Business Administration and a first diploma in Mechanical Engineering from National University of Singapore.

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