Digital Advertising Resume Examples [three Templates & How-to Guidelines]

Writing a virtual advertising and marketing resume is difficult. There are all varieties of marketers on the Internet, and hiring managers need to recruit most effective one.

But most Online Advertising & SEM resumes gained’t even make it to the interview method. Why is that? Because they lack recognition, impact, or each.

This guide will teach you how to write a job-winning virtual marketer resume and the way to convince recruiters that your resume is the final one they need to peer.

“Curiosity is the key talent I search for in virtual talent. Google and Facebook trade their advert buying structures and products so quickly that an awesome digital marketer desires to be open to change and curious about what’s subsequent.”

– Patrick Waller, Vice President APAC Marketing and E-commerce at OtterBox

PRO TIPDigital advertising is a extensive vicinity. Your resume might be more powerful if you specialise in one or greater regions like social media, search engine marketing, analytics, SEM, UX/internet design, content material writing, email advertising and marketing, etc. Also, don’t forget whether or not you’ll be expected to create techniques or just execute them.

This virtual advertising resume manual will educate you:

 ✔ How to pick out the proper resume format for SEM or Digital Marketing Manager resume based totally in your enjoy degree.

✔ What makes a resume header stand out and receives you observed.

✔ How to write a digital strategy resume goal or precis that’s persuasive and powerful.

✔ How to get employed as a digital marketer with no revel in.

✔ Whether you want an training phase.

✔ Which virtual advertising and marketing talents and certifications will make a distinction.

✔ How to use huge statistics to get a leg up on the opposition on your marketplace studies resume.

Digital advertising resume example

Senior Digital Marketing ManagerGravito Inc.

Restructured digital advertising and marketing department to lessen turnover through 30% and enhance revenue according to employee through 85%

Partnered with leading advertising manufacturers to enhance ad sales via four hundred% over one year

Managed $2MM virtual marketing budget for advertising and marketing and digital PR campaigns

Digital Marketing ManagerGravito Inc.

Grew natural weblog visitors by 230% in five months after completely revamping search engine optimization content publishing pipeline

Grew social media engagement on Twitter and TikTok with the aid of an average of two hundred% inside the first three months

Launched a series of viral social media posts that brought capabilities in pinnacle USA publications along with Entrepreneur, Business insider, and Wired

Marketing SpecialistMythic Production

Led a go-branch crew of engineers and entrepreneurs to release first-ever VR webinar for 500 key debts within the car niche

Launched several worldwide PR campaigns to growth brand popularity by means of an average of 5% in European and Middle East markets

Grew advertising and marketing department from five to 50 humans even as increasing average department ROI

Masters in Public RelationsSan Francisco Art Institute

Boosted four hundred% commercial sales in a 12 months

Reduced turnover by way of 40% at the same time as enhancing worker performance with the aid of eighty five%

HubSpot Content Marketing Certifications2021 Renewed

Google Ads Certified2021 Renewed

The Annual State of Content Marketing 2021HubSpotClara Reis–instance-article–

Analysis of two hundred+ B2B agencies content material efforts

The Lux Jewell

A private mission of mine, that reached approximately 20000 monthly purchases after executing nicely-timed content advertising campaigns

Looking for associated resumes?

  • Social Media Specialist Resumes
  • Content Marketing Resumes
  • Ecommerce Marketing Resumes
  • Brand Ambassador Resumes
  • Copywriter Resumes
  • Marketing Intern Resumes
  • Public Relations Specialist Resumes
  • Marketing Manager Resumes
  • Marketing Consultant Resumes
  • search engine optimization Resumes
  • Marketing Resumes

What’s the trick to the appropriate virtual marketing resume?

  • Some numbers have extra effect than others.

Most advert or digital media resume advice encourages the use of metrics, and inside the advertising world, it’s smooth to discover numbers. But recruiters are used to choosing outcomes that remember.

Go thru your resume for virtual advertising positions and find what numbers paint you as a one-of-a-type performer, and what numbers are familiar and don’t have any cost.

Bad example: scheduled four newsletters each month for a 12 months

Good instance: boosted e-mail conversions by using 25% the use of interactive VR campaigns many of the first inside the industry

  • Target your resume to particular enterprise desires.

Although virtual advertising and marketing is an abstract term and may suggest whatever from SMM to SEO, businesses are trying to deal with specific pains.

Read about the corporation, have a look at their maximum active advertising channels, test out other jobs they posted, and find out what they need the maximum with virtual advertising NOW.

Bad example: I do all varieties of marketing: CPC, SMM, e-mail, A/B checks, facts-driven campaigns

Good instance: hooked up SEO content pipeline from scratch that brought about 500-seven hundred new paid subscriptions every month.

  • Use resume format and layout to guide the recruiter’s interest in your strengths

Combine headers, bullet points, andcustom sections to make your resume clean to test. Highlight your results withbold textual content. Control recruiters’ attention with white space andcolor.

There are resume layouts you must keep in mind, depending on the amount of digital advertising and marketing know-how you have.

If you don’t have plenty or any digital marketing experience and are growing, say, a virtual advertising intern resume, afunctional layout is great. This type of resume puts the emphasis on skills over work enjoy (more on a way to encompass your competencies later).

For those with greater experience, a classicreverse chronological layout emphasizing your paintings enjoy is ideal. You can also nonetheless need to include committed sections approximately your abilities, but your actual paintings enjoy should be the point of interest.

Digital advertising resume sections to bear in mind

  • An objective or summary
  • Digital advertising and marketing paintings experience
  • Relevant competencies with examples to back them up if viable
  • Certifications
  • Education
  • Something to reveal character, like “most proud of”
  • Digital Marketing Resume Header: What Recruiters Want to See

    When a hiring manager is speedy searching through a stack of resumes, the element that’s going to catch their eye is the header. Traditionally, that is simply your call and speak to facts, but there are some tricks that may make it a ways more effective.

    First, encompass one or certifications subsequent to your call to expose which you’re extra certified and severe without having to dive into your enjoy.

    Next, add links to some expert web sites or social media bills. This is in particular useful in case you’re an active consumer of LinkedIn, Quora, Reddit, or anywhere in which you discuss virtual advertising and marketing.

    Taken together, these two things turn a easy header into one that says “I’m assured, certified, and pleased with my work.”

    Have a study those examples to look what we imply:

    Digital Marketing Resume Summary: Win Recruiters Over With Two Sentences

    A quick resume goal or precis is a terrific place to explain a piece greater approximately who you’re and where your virtual advertising abilities lay. It’s also a amazing region to expose off your writing competencies.

    Just be sure to make it concise and centered on explaining why you’re a very good candidate for this particular position (and no longer an excellent digital marketer in trendy).

    Seasoned virtual marketer with 6+ years of experience building and enforcing strategies focused on search engine optimization, electronic mail advertising, and Adwords largely for small to medium sized ecommerce sites. Successfully grew natural revenue via seventy four% in 8 months via a content creation and hyperlink-constructing strategy.


    I’m an skilled virtual marketer who has worked on every aspect of digital advertising and marketing for quite a few customers. I’m trying to develop my profession and advantage valuable new stories.


    The big distinction is specificity. The second example is vague to the point of being meaningless. It doesn’t tell the hiring supervisor something treasured. Worse, it wastes their time. That, is not probable to get you an interview.

    Ultimately, whilst hiring a virtual marketer, hiring managers need to peer which you have enjoy in the right areas and might get effects.

    You can find more examples of stellar summary sections in ourResume Summary: How-To Guide with 30+ Examples You Need To See article.

    Digital Marketing Experience: A Job-Driven Process

    Your work revel in needs to reveal one issue mainly else: that you acquire effects. Be specific about what you did and what the effects were. Simply listing your obligations doesn’t really tell a hiring supervisor anything precious.

    Have a have a look at these two examples for digital marketing professional resumes to get a sense for the difference.

    Digital Marketing Job Description for a Resume

    Digital Marketing SpecialistPinnacle Climbing Gear

    Implemented first SEO-pushed natural method which boosted website visits by using two hundred% in eight months even as increasing general income by means of 65%.

    Led a 6 man or woman team to jot down 10 articles every week and gain a median of 8 quality oneway links according to week.

    Created an email advertising and marketing method which multiplied repeat buying from 20% to 35%.


    Digital Marketing SpecialistPinnacle Climbing Gear

    Created and led an search engine optimization method which improved visitors.

    Responsible for managing a small team


    The identical specific work experienced phrased different approaches makes a global of distinction.

    How to get hired as a virtual marketer and not using a enjoy

    Okay, that revel in example is fantastic, but what if you don’t have any preceding revel in?

    First, don’t be take away my activity gives, which require 2 years of enjoy. As one virtual marketer positioned it:

    “No task records? Hone your abilties for your very own… A properly sign which you have the ones competencies is via displaying which you’ve evolved a internet site or a blog for your own with some particular consciousness (just the use of Facebook and “being online all the time” isn’t enough.)”

    – Clay Cazier, VP of Search Strategy at PMX Agency

    So, there are numerous methods to reveal you have the competencies and enjoy on a resume for an access-degree digital advertising and marketing task with out formal work revel in. Show the hiring manager or recruiter which you’re self-prompted thru certifications, facet tasks, volunteering, and many others.

    We’ve were given plenty of examples of a nicely-crafted Experience phase in ourExperience Resume Section manual.

    Does a digital advertising and marketing resume need an training segment?

    A bachelor’s degree in some thing like advertising, communications, or maybe enterprise is usually going to be a plus. If you have got one, encompass it, however it’s not vital to consist of many details until you’re a clean graduate.

    But even with out a degree, you can nevertheless display that you’re certified. As one virtual marketer put it:

    “Certifications are the new diploma.”

    – Justin Emig of the digital marketing business enterprise Web Talent Marketing

    That’s because the reason of that degree is to show you’ve got positive relevant skills. If you can show that some other way, all of the higher. Ultimately, virtual advertising is such a rapid-converting vicinity that recent certifications and revel in are going to be more treasured than a advertising degree from even five years in the past.

    Digital Marketing Skills That Make All The Difference

    With digital advertising and marketing strategies encompassing one of these huge range of areas, you’re always going to must pick out what types of competencies to emphasize.

    Broadly speakme, those are the most in-call for abilties and fine practices in digital advertising:

    15 digital marketing abilties to your advertising and marketing resume

  • Data analysis
  • Paid commercials
  • search engine marketing
  • Digital media campaigns
  • Email advertising and marketing campaigns
  • PPC
  • CMS (content control systems)
  • Social media
  • Communication talents (written and spoken)
  • Organization
  • Mobile advertising and marketing
  • Strategic making plans
  • Trends analysis
  • User revel in optimization
  • Lead era
  • Creativity
  • Crisis control
  • Writing
  • Curiosity
  • Independence
  • Design
  • sixteen technical capabilities to your virtual marketing resume

  • SEMrush
  • Buzzsumo
  • Hotjar
  • MOZ
  • Hootsuite
  • Google Analytics
  • Facebook advertisements
  • LinkedIn ads
  • WordPress
  • Email marketing gear like Mailchimp
  • Photoshop
  • Buffer
  • Zapier
  • Google Tag Manager
  • Social media control (Instagram, Twitter, TikTok, and many others.)
  • However, as noted, virtual entrepreneurs can be predicted to concentrate on one or more areas. That’s why it’s more critical which you perceive what kind of virtual marketer a task provide is seeking out and emphasize the talents relevant for that position.

    Also note that for tough talents and software program, it’s not as vital to show your talents (as after you start the task it’s clean to inform whether or not you surely have enjoy with them). But for gentle competencies, together with them in a list with examples for every one will lead them to more impactful.

    Digital Marketing Certifications: Do You Need These?

    Reading advice from pro digital marketers, you’ll see certifications come up time and time once more. They’re the very best way to stand above the opposition, display off abilities, and turn out to be a better digital marketer without the want to get formal work revel in.

    Digital Marketers are also undertaking managers, in a manner, so if you have venture control certifications, feel free to put them for your virtual task manager resume as properly.

    “Any Google certifications you could get can be a big differentiator — Google Analytics character qualification, specially.”

    – Clay Cazier, VP of Search Strategy at PMX Agency

    These are the certifications that make the most difference:

    The top 10 digital marketing certifications to include in your resumeEntry-degree Digital Marketing Resume Example and Tips

    Any revel in is good as lengthy it’s framed as applicable. Setting up a college website may be framed as creating a digital asset. Helping your uncle ship a e-newsletter is an email marketing campaign management.

    These days it is less difficult than ever to achieve some sort of virtual advertising enjoy as all the fundamental advertising structures are unfastened and on hand.

    Complete small tasks with tangible results. If you need to gain an aspect over other applicants, framing your experience is just a primary step.

    Put your self out there. Help a local enterprise with on line leads. Set up Google Analytics for a nonprofit. Start a gig on Fiverr. Having a actual-international enjoy with relevant effects will set you aside from thousands of entrepreneurs who “gained 10 fans on TikTok”.

    Senior Digital Marketing Resume Sample and Tips

    Use centered digital marketing manager resume. Senior marketers are typically employed to deal with a selected organization’s ache, no longer because the agency needs someone to “manipulate” different entrepreneurs.

    But a bootstrapped web provider, a unexpectedly growing startup that simply were given its first spherical of investments, and a longtime organisation that wants to boost its digital presence will have very one-of-a-kind pains.

    A centered resume forces you to analyze more approximately the business enterprise and use this advertising studies to frame your experience. Is it well worth it? Absolutely, and even recruiters need extra candidates to tailor their resumes to the activity.

    Prove your ability to scale outcomes. You is probably an terrific solo performer, however how properly do you work in a digital advertising team? You can write a super search engine marketing article, but are you able to set up a manufacturing pipeline to post a hundred articles like that in step with month?

    Inspect your achievements and revel in sections and prove that you’re now not only a excellent performer, but additionally a fantastic supervisor. Showcase your experience in imposing and sustaining the equal degree of quality whilst working on several advertising and marketing campaigns and projects at a time.

    Get greater examples from ourdigital marketing director resume guide.

    Our listing of the top tricks for the high-quality virtual advertising and marketing resume

    To sum up, based totally on all of our evaluation, professional recommendation, and massive statistics evaluation, those are the approaches that make for the best digital market studies resumes:

  • Specialize your ad content author resume to consciousness on one or a few areas of virtual marketing.
  • Choose a practical or opposite-chronological format depending on whether or not you’re an entry-degree or more skilled virtual marketer.
  • Focus on displaying what you executed and now not what you had been chargeable for.
  • Use your resume header to show off certifications and profiles.
  • Don’t be discouraged by using the “two-yr paintings experience” requirement.
  • Entry-level digital entrepreneurs should use certifications and non-work enjoy to expose they’re geared up to work in the discipline.
  • Back up your competencies with examples and certifications.
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