Master In Digital Marketing Hst – Ie

Master in Digital Marketing

The rapid tempo of digital disruption has compelled traditional advertising channels to step aside and make room for his or her on-line alternatives: smartphones, social media, on-line/video, and e-mail advertising. The Master in Digital Marketing trains students to understand today’s virtual purchasers behavior thru analytics, defining comprehensive strategies to optimize customer engagement and reworking facts into movement to maximise digital overall performance.

Career WorldConnect

FormatFull-Time

LocationMadrid

LanguageEnglish

Start dateSeptember

Duration11 months

UNIVERSITY PRIVATE DEGREE

This is a University Private Degree from IE Universidad*. More Information on what earning a University Private Degree from IE Universidad entails.

*IE Universidad is a University formally diagnosed by using the Spanish training authorities, allowed to supply each University Official Degrees (Bachelor’s, Master’s and PhD levels), which can be especially regulated and authorised by using Spanish Ministry of Education and University Private Degrees (Master), which can be specifically designed by the University closer to the expert utility in their studies and the steady replace of higher education, preserving the academic requirements of excellence of IE. Both types of ranges are equally subsidized through the rigor and status of IE University.

Blanca del Cuvillo

Senior Manager – Global Recruitment

Any doubts?

Schedule a personal consultation name with our Global Recruitment team and resolve all your questions!

Blanca del Cuvillo

Senior Manager – Global Recruitment

Become a forward-questioning professional within the exciting new world of digital performance, strategy, and consumer analytics

The Master in Digital Marketing trains students to recognize these days’s virtual customers behavior thru analytics, defining comprehensive strategies to optimize customer engagement and transforming information into motion to maximize virtual overall performance.

Career-focused Digital Marketing Master Program

IE University molds students into destiny-ahead and versatile professionals, using methodologies that placed innovation and employability at the forefront.

Learning at the speed of the actual global

You’ll grasp virtual structures and channels, control and maximize digital overall performance and layout incorporated omni-channel advertising techniques in shape for the new, virtual global.

Learn from the pioneers of the brand new virtual economy

Our college is spearheading disruptive digital advertising sports and includes a combination of experts in Strategic Marketing and main experts in digital environments, with the appropriate stability among real-international enterprise experience and top academic backgrounds.

Dive right into the field

You will work in a palms-on gaining knowledge of environment. You’ll additionally have the opportunity to accelerate your profession through paid internships with corporate partners provided to the first-rate college students, certifications of virtual tools, and bootcamps with technological organizations.

Stay one step ahead

Marketing is in continuous transformation, and corporations are seeking out expertise dedicated to staying in advance of the curve. Expertise in revolutionary virtual marketing is in high-call for.

Our Digital Marketing Master Academic Director

Joaquín Aguilera Moyano

Professor, Master in Corporate & Marketing Communication PT and Master in Digital Marketing

Director Académico de los angeles especialidad Integrated Marketing Communications en Master in Management, IE Business SchoolCo-Director Customer Analytics Farm & Co-director Académico Master in Digital MarketingConsultor Senior

Joaquín Aguilera Moyano

Professor, Master in Corporate & Marketing Communication PT and Master in Digital Marketing

Director Académico de la especialidad Integrated Marketing Communications en Master in Management, IE Business SchoolCo-Director Customer Analytics Farm & Co-director Académico Master in Digital MarketingConsultor Senior

Subjects

Meeting With The Academic Director

Meeting With The Academic Director II

Meeting With The Academic Director III

Hands-On Immersion Week

Branded Content

Final Project E

Co-Director Customer Analytics Farm IE HST. Co-Academic Director Master in Digital Marketing IE HST. Professor of Marketing and Communications.

More than 35 years into the Marketing Communications Industry, 25 of them in managerial positions, besides three years as handling director of an independent TV manufacturing enterprise. He began his profession in  the media department of McCann Group Madrid, to move soon into the account one, wherein he became, in some years, Client Services Director of McCann Barcelona, first, and then Clarín. Founder, Executive Vicepresident and Managing Director of Ruiz Nicoli Group (Eurocom/Havas Group). CEO at FCA (Publicis Group). Founder, Chairman & CEO at Sineusis. Integrated Marketing Communications Director after which Head of Marketing Performance at McCann Worldgroup Spain.

Liquid Learning inside the Classroom

Book a Call

Please contact the Global Recruitment Team for customized advice on your precise case.

Schedule

Agility, flexibility and fluidity are key to navigating today’s an increasing number of digital, continuously changing world.

At IE University we’ve developed Liquid Learning, a unique and proof-primarily based instructional version that transcends traditional studying methodologies and structures by way of fusing bodily and digital mastering spaces so you can get admission to great training, irrespective of where you are.

In the precise case of the Master in Digital Marketing, you are expected to attend your classes in person. However, in case you are not able to wait for justifiable reasons, you have the possibility to take part remotely as a brief solution.

Find out extra about Liquid Learning at IE University

Why study a Master in Digital Marketing?

How brands reach consumers has appreciably modified

By 2020, 30% of patron surfing periods can be voice activated, thru Siri, Alexa, or Cortana. (Gartner)

  • AI may be used for everything from growing music for commercials, writing scripts, posting a niche on social media and shopping for media. “I don’t realize if we are able to do it a hundred percent with robots but—perhaps someday—but bots is the first expression of where this is going.

    Mariano Bosaz

    Global Senior Digital Director, Coca-Cola

  • Experts inside the tech world forecast Virtual Reality’s (VR) exponential reach to purchasers within the following couple of years… As low priced gadgets and more realistic software program enhance its developing reputation, a shiny new door is huge open for entrepreneurs.

    Ryan Scott

    Inbound Marketing Director, Lean Labs

  • Amazon is conquering the retail international, Netflix has changed the manner we eat media, and Google has all the time converted the manner we get right of entry to statistics.

Digital marketing is evolving at the speed of light

Digital advertising and marketing is the brand new precedence

Digital advertising spending will top $100 billion and account for 35% of all advertising spending with the aid of 2019. (Forrester)

  • As the call for for digital advertising savvy will increase, sixty four% of recruiters document there’s a scarcity of skilled advertising and marketing professionals.

Brochure

Check out the brochure to discover more approximately the program.

Check it out

Rewire Mag

A roadmap for navigating your profession. Find your path by way of seeing how others are strolling theirs!

Go to Rewire Mag

Do about our Dual Degrees?

Pursue disciplines while gaining insight from different perspectives and methods of wondering in much less than two years. You’ll cowl the contents of master’s programs—and graduate with two diplomas.

Learn greater

Leave a Reply

Your email address will not be published. Required fields are marked *