Virtual Advertising – Ms

Earn your grasp’s in virtual advertising at Sacred Heart and benefit the technical, analytical and creative knowledge to thrive as a leader in virtual advertising strategy.

Why Earn Your Master’s in Digital Marketing at Sacred Heart?

At SHU, you’ll acquire a portfolio of skill sets with a purpose to right now effect an corporation’s on line advertising approach. You’ll analyze the modern-day digital advertising and marketing strategies, and practice those abilties through high profile, arms-on initiatives for actual companies, becoming a sought-after twenty first century storyteller.

In the MS in Digital Marketing application, you’ll additionally:

  • Study digital advertising and marketing strategy, content material marketing, social media marketing, virtual advertising, marketing analytics, massive statistics advertising, and purchaser experience management
  • Learn to take a advertising and marketing campaign from approach and lead generation to analytics and optimization
  • Develop and evaluate advertising plans that harness the power of virtual media
  • Break down and interpret massive records and key performance indicators (KPIs) to section markets and position manufacturers
  • Learn to use social media to sell manufacturers and have interaction with customers
  • Gain expertise and experience in search-engine optimization and person experience (UX) layout
  • Interpret click on-thru analytics to evaluate online advertising efforts
  • Learn from actual-international examples and actual clients
  • Become proficient in the today’s digital gear and techniques, consisting of PPCs, SEMRush, Wishpond, Google Analytics, Google Ads, HubSpot and Hootsuite
  • Benefit from a flexible agenda with a couple of start dates for the duration of the 12 months, and you could complete your degree in as little as 15 months
  • Collaborate in small instructions led with the aid of accomplished college and featured practitioners in the area of virtual advertising
  • Have the choice to come to be SAS licensed

Graduate organized to guide within the evolving world of digital advertising

  • Digital marketing supervisor
  • Digital advertising strategist
  • Digital marketing analyst
  • Digital advertising account govt
  • Digital media planner
  • Digital advertising professional
  • Digital advertising analyst
  • Social media supervisor
  • search engine optimization expert
  • Content marketer
  • Performance advertising and marketing supervisor
  • Marketing technician & automation supervisor
  • UX fashion designer

  • Philips
  • AT&T
  • Microsoft
  • Starwood Hotels & Resorts
  • NBC Universal
  • Prudential Financial
  • Lowe’s Companies

STEM Program Benefits

Sacred Heart’s MS in Digital Marketing is a STEM-diagnosed software that prepares college students to be the following era of digital marketing strategy leaders. Through the curriculum, at the side of applicable enterprise internships, students are furnished first rate industry-related understanding and enjoy, equipping our graduates with the skills important to create powerful virtual marketing strategies. 

SHU’s digital advertising graduate software is Google, Hootsuite, and Hubspot Certified, and could:

  • Prepare students to compete for jobs in the growing STEM discipline with get right of entry to to better paying jobs
  • Provide activity-market gain because of the steady employment call for inside the fields of virtual marketing
  • Allow eligible college students to partake within the prolonged 36-month period*

The Classification of Instructional Programs (CIP) code for the Master of Science in Digital Marketing software is eleven.0801: Web Page, Digital/Multimedia and Information Resources Design in keeping with the STEM Designated Degree Program listing from the US Department of Homeland Security. It is considered a Science, Technology, Engineering, and Math (STEM) area. International college students can be eligible for the 12 month submit finishing touch OPT after which, due to the fact the MS Digital Marketing software is a STEM diploma, an additional 24 month STEM OPT which equals 36 months in overall.

According to the Bureau of Labor Statistics, job demand in the universal field of advertising must boom through 10% through 2026.

Submit your utility at any time to be considered for fall, spring, and late spring admissions.

Graduate Certificates

The College of Business & Technology additionally gives graduate certificate in a extensive variety of disciplines, which includes digital advertising, company finance, center enterprise competencies, commercial enterprise analytics and greater. Whether you are a working professional or element-time student, we offer certificate programs to enhance your resume and increase your career. Most credits from a graduate certificate software can be implemented in the direction of one in all our commercial enterprise master’s diploma programs with software director approval.

More Information

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