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Digital Marketing Certification training through Edureka will assist you advantage know-how in numerous digital advertising elements inclusive of Keyword Planning, search engine marketing, Search Engine Marketing, Email Marketing, Affiliate Marketing, Social Media Marketing, and Google Analytics. This Digital Marketing training path is a gateway closer to your profession as a Digital Marketing expert.
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Why should you are taking Digital Marketing Certification Training?
Businesses spend -1/3 in their advertising and marketing budget on virtual channels (Gartner)
Digital Marketing industry is developing at a price of 25-30% p.a., growing plenty of job opportunities
The average profits of a mid-stage Digital Marketer in India is ₹eight-30 LPA
Instructor-led Digital Marketing Certification Training stay on line lessons
Sep18th Sat & Sun (five Weeks)Weekend BatchFilling FastTimings -11:00 PMto02:00 AM(SGT)Nov13th Sat & Sun (five Weeks)Weekend BatchTimings -09:30 AMto12:30 PM(SGT)
Course Price at
10%OFF Expires in
No Cost EMIstarts at 1,799 / month View more
Financing options to be had without any credit score/debit card. The interest amount could be discounted from the price of the course and may be borne through Edureka. You may be charged the route price minus the interest.Click on View More to avail. Conditions Apply.
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Digital Marketing Training Curriculum
Introduction to Digital Marketing
Learning Objective: In this Digital Marketing training module, you’ll find out about extraordinary aspects of Digital Marketing and the way they come collectively in a cohesive and powerful Digital Marketing plan.
- What is virtual advertising?
- Evolution of virtual advertising
- Creating patron personas
- Core concepts of virtual advertising and marketing
- Digital advertising lexicon and metrics
- Create a Customer Persona
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search engine optimization 1: Keyword Planning and On-Page Optimization
Learning Objective: In this module, you will examine the technology at the back of SEO and the way to force organic traffic on your website, at the side of a way to do key-word studies the use of gear and On-Page optimization.
- Importance of seek virtual
- Sources of site visitors in your web page
- Product discovery and the way search engines like google work
- What is search engine marketing?
- Keywords planning and first-class practices
- Keyword studies equipment
- On-web page optimization (optimizing textual content, optimizing snap shots the usage of meta tags, URL structure, redirects, managing replica content, and extra)
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search engine optimization 2: Off-Page Optimization
Learning Objective: : In this module, you will discover ways to power traffic to your internet site using Off-Page search engine optimization strategies the use of gear along with Moz, SEOptimer, Google Search Console and greater.
- What is Off-web page search engine marketing?
- Off-web site Link Building strategies
- Google Search Console and Bing Webmaster Tool to enhance off-page optimization
- SEOptimer tool to tune keyword scores and link building outreach
- Website layout nice practices for search engine marketing
- MOZ search engine marketing Tool, Google Search Console, Bing Webmaster, and SEOptimer
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Search Engine Marketing: Google Ads
Learning Objective: In this module, you may learn how to growth the visibility of your internet site the use of paid advertising.
- Introduction to Google Search Ads
- Sources for paid traffic
- Creating commercials in Google Ads
- Display advertising and marketing
- Creating and coping with your advert marketing campaign
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Learning Objective: In this Digital Marketing training module, you’ll research the importance of Email Marketing and how it could be leveraged to enhance income of your enterprise, in conjunction with a demo of Mailchimp.
- Introduction to e mail advertising
- Email advertising cycle
- Building e-mail listing
- Creating a lead magnet
- Setting up a squeeze web page
- Tackling unsolicited mail
- Effective content material strategies
- Tips to enhance conversion
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Learning Objective: In this module, you’ll learn how you can boom site visitors to your internet site through diverse Affiliate Marketing techniques.
- Introduction to Affiliate advertising
- How Affiliate Marketing Works
- Major Affiliate Marketing channels
- How to installation and run Affiliate Marketing as a merchant/affiliate
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Social Media Marketing 1: Facebook and Instagram
Learning Objective: In this module, you may learn how to leverage Facebook and Instagram to advantage organic visitors to your website, and the way to run paid ads on these structures.
- Introduction to Facebook and Instagram
- Creating a enterprise profile on Facebook and Instagram
- Best Practices for organic marketing on Facebook and Instagram
- Creating paid advert campaigns on Facebook and Instagram
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Social Media Marketing 2: YouTube
Learning Objective: In this module, you’ll discover ways to use the pleasant video marketing platform, YouTube, to enhance your Digital Marketing approach.
- Introduction to YouTube
- Creating a channel on YouTube
- Best practices for YouTube channel
- Different types of motion pictures
- Creating paid ad campaigns on YouTube
- YouTube advert formats
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Social Media Marketing 2: Twitter and LinkedIn
Learning Objective: In this module, you’ll learn how to leverage Twitter, the most famous microblogging web page, to build your logo. In addition to this, we can cover how LinkedIn may be used to grow connections, generate leads, and become a idea chief.
- Introduction to Twitter and LinkedIn
- Creating profiles on Twitter and LinkedIn
- Best Practices for Twitter and LinkedIn
- Creating paid advert campaigns on Twitter and LinkedIn
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Mastering Google Analytics 1
Learning Objective: In this module, you may study the basics of Google Analytics, the importance of numerous dimensions and metrics and how they can impact your website, followed by using the way to installation dreams and monitoring website overall performance.
- Introduction to Google Analytics
- Using Google Analytics to recognize traveller behavior
- Introduction to Landing Pages
- Using Unbounce to create an powerful touchdown web page
- Conversions and Goals
- Ecommerce Analytics
- Multichannel Funnels
- Tracking internet site performance the usage of Google Analytics
- Tracking form submissions and clicks using events
- Optimizing the overall campaign performance
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Mastering Google Analytics 2
Learning Objective: In this Digital Marketing education module, you’ll discover ways to maximize your sales the usage of funnels and analytics.
- Introduction to Enhanced Ecommerce in Google Analytics
- Learning out of your competitors
- Using tools for aggressive evaluation
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Creating an Integrated Digital Marketing Campaign(Self-Paced)
Learning Objective: In this module, you’ll learn how to create an incorporated virtual advertising and marketing marketing campaign by using mitigating the maximum commonplace challenges faced through entrepreneurs.
- Importance of included digital marketing campaigns
- Challenges in integrated digital advertising
- Integrated digital advertising strategies
- Examples of included digital advertising campaigns
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Digital Marketing Certification Description
About Digital Marketing Training
Edureka’s Digital Marketing Training is appropriate for freshers or Middle and Senior Managers. This Digital Marketing Certification course will offer a strategic knowledge of Digital Marketing. The participants will find out how Digital Marketing impacts emblem and sales and the fine practices, gear (inclusive of Google Ads and Google Analytics), and techniques of Digital Marketing. This Digital Marketing schooling route can even cover how marketing works at the maximum famous social media channels – Facebook, Instagram, YouTube, Twitter, and LinkedIn. Attendees will also get to put in force one mission as they paintings thru the schooling.
Why analyze Digital Marketing?
- Digital Marketing is developing exponentially around the arena.
- From being a part of the overall marketing mix, virtual media has now come to be the center of every corporation’s marketing plans.
- As a manager, you need to realize how virtual media is affecting your company’s branding and sales and how you can leverage Digital Marketing to stay ahead of the competition.
What are the objectives of our Digital Marketing Certification?
In this Digital Marketing Certification Training Course at Edureka, you may:
- Gain a strategic understanding of Digital Marketing
- Understand a way to use it for branding and sales
- Learn first-class practices, equipment, and strategies of search engine marketing
- Master Search Engine Marketing the use of Google Ads
- Understand Email Marketing and work with industry-popular tools which include Mailchimp
- Learn how Affiliate Marketing works
- Become properly-versed with advertising on pinnacle social media channels – Facebook, Instagram, YouTube, Twitter, and LinkedIn
- Master Google Analytics for tracking and reporting of Digital Marketing campaigns
- Know how to create and run an Integrated Digital Marketing campaign
Who have to cross for this Digital Marketing Certification Course?
The following specialists can move for this course:
- Freshers who need to make a career in Digital Marketing
- This path is a strong basis for middle and senior managers to recognize a way to leverage the energy of Digital Marketing to construct a emblem and develop income
What are the prerequisites for this Digital Marketing Certification Course?
If you’ve got a few Marketing expertise and are acquainted with the Internet, this course is for you.
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Digital Marketing Certification
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Awesome training. Very beneficial and know-how institute with all applicants. I’m going to head ahea… Read More
Course content material enterprise based totally and teacher real validated professionals. The support team equipped to pi… Read More
I had enrolled for Digital Marketing direction. I have to say that the guide crew became very useful right… Read More
Amar JyotiAssistant Vice President at Oku Tech
Awesome learning revel in. Must recommended direction for all digital entrepreneurs.
Janardhan SingamaneniPrincipal Data Engineer at Staples
I took kafka and datascience classes with EDUREKA and its overall nice. After thorough scanning of a… Read More
I actually have taken two publications (Informatica and Teradata) via Edureka. I think that is first-class online tra… Read More
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Digital Marketing Project
What are the system necessities for our Digital Marketing Training Course?
Any computer with 3 GB RAM and a processor better than Core-2 duo
How will I execute the practicals?
The following equipment may be used to execute practicals on this route. We will exhibit a way to get admission to and paintings with every of these equipment at some point of the live training and additionally offer step-by-step guidance inside the course fabric, in an effort to be available to you on the LMS.
- Google Analytics
- Google Search Console
- Google Ads
- Google Keyword Planner
- Soovle – Keyword research
- Moz Tool
- HubSpot customer character creator
- Mailchimp – Email advertising
- Unbounce – Landing Pages
- SEMRush – Competitive intelligence
- Facebook Ads
- YouTube Ads
- LinkedIn Ads
- Instagram Ads
- Twitter Ads
Which Case Studies might be a part of this Digital Marketing Certification course?
In each session, newbies will examine one element of Digital Marketing. After the classes, they’ll be given a case have a look at, situation, or venture related to that subject matter to create a Digital Marketing plan. For instance, once we cover social media, freshmen will select appropriate social media channel for the given scenario and create a strategy for concentrated on that channel.
Which Project may be part of this Digital Marketing Training direction?
The final certification mission will involve creation of a complete virtual advertising and marketing plan for one of the Edureka courses. You will use the tools and strategies used inside the route to broaden the plan, if you want to include the entirety from search engine optimization and search engine advertising to social media and email advertising and marketing.
Digital Marketing Training Features
Instructor-led Live Sessions30 Hours of Online Live Instructor-led Classes. Training Schedule: 10 periods of 3 hours each.
AssignmentsEach elegance might be observed with the aid of practical assignments.
Lifetime AccessYou will get lifetime get admission to to LMS in which presentations, quizzes, set up publications & elegance recordings are to be had.
24 x 7 Expert SupportWe have a lifetime 24×7 on-line aid team to solve all your technical queries, through a ticket primarily based monitoring machine.
CertificationSuccessfully whole your final path project and Edureka will certify you as a Digital Marketing Professional.
ForumWe have a network forum for our newbies that in addition facilitates getting to know thru peer interplay and understanding sharing.
Digital Marketing Training FAQ
What if I pass over a category?
You will by no means leave out a lecture at Edureka! You can pick out either of the two alternatives:
- View the recorded consultation of the elegance to be had for your LMS.
- You can attend the neglected session, in every other live batch.”
What if I actually have queries after I entire this route?
Your access to the Support Team is for lifetime and will be available 24/7. The group will assist you in resolving queries, in the course of and after the direction.
How quickly after Signing up would I get get right of entry to to the Learning Content?
Post-enrolment, the LMS access could be right away furnished to you and may be to be had for lifetime. You may be able to get admission to the whole set of preceding class recordings, PPTs, PDFs, assignments. Moreover the access to our 24×7 assist crew will be granted instantly as properly. You can begin getting to know right away.
Is the direction material reachable to the students even after the direction schooling is over?
Yes, the access to the course cloth may be available for lifetime as soon as you have enrolled into the path.
Can I attend a demo session before enrollment?
To keep fine standards, we’ve a limited number of contributors in a live session. So, unluckily, participation in a live magnificence without enrolment isn’t always possible. However, you could go through the pattern elegance recording and to get a clean information approximately how the training are performed, the nice of teachers, and the level of interaction in the magnificence.
Who might be the instructor?
All teachers at Edureka are senior enterprise practitioners, with at the least 10-12 years of relevant enjoy. They are challenge matter specialists who are skilled by way of Edureka to offer an impeccable studying revel in to our newcomers throughout the globe.
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