Virtual Advertising

Digital Media and Marketing Principles

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The Digital Revolution has led to a tremendous shift inside the landscape of marketing communications, even as also creating new possibilities for businesses to reach and engage clients via smart, social, and cellular media technologies. In this path, you may find out about the affects of digital technologies on advertising communique strategies and practices. By knowledge the underlying strategies of advertising conversation and the core functions of latest media technologies, you could strategically choose the perfect channels to supply the proper marketing message to the right audience at the proper second.

You could be able to:

– Examine advertising as a manner of enormously strategic verbal exchange- Understand the affects of digital media and statistics technologies on conversation and marketing

– Develop a conceptual expertise of numerous digital advertising strategies

– Consider the upward push of exciting new technology, such asAI, Internet of Things, and Mix Reality, as new gear for virtual marketing

This direction is a part of Gies College of Business’ suite of on line programs, which includes the iMBA and iMSM. Learn more approximately admission into the program and explore how your Coursera paintings can be leveraged if regular right into a diploma application at https://tiers.giesbusiness.illinois.edu/idegrees/.

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