Wsq Digital Marketing Strategy (dms) Course

This 2-day interactive virtual advertising and marketing method course is packed with real world case studies, enterprise exceptional practices, and tested methodologies on how to develop an effective digital advertising method for each B2B and B2C companies.

Trainees will gain extensive perception at the maximum contemporary virtual advertising strategies, frameworks, and methodologies practiced by using virtual advertising industry professionals.

A variety of tutorial layout methodologies (e.g. Brainstorming & institution discussion, case examine & hassle-fixing, concept formation, function-play), incorporated with a combination of interactive quizzes and presentation will be used to facilitate and interact the studying revel in.

Packaged into chew-sized modules, this compact 2-day workshop will provide trainees with a comprehensive review on how company corporations, SMEs, and enterprise specialists expand and execute tactical and sustainable digital advertising strategies and campaigns.

Furthermore, trainees may also be given get entry to to a toolkit of templates, checklists, cheatsheets, and e-courses to assist within the development and implementation of an powerful digital advertising approach.

Read: What is Digital Marketing and Digital Marketing Strategy?

This route is appropriate for Marketing Professionals/Managers/Executives (PMEs), Business Owners, and Individuals who are seeking to gain a complete know-how of the idea of digital advertising and marketing approach, campaign improvement and implementation.

In this Digital Marketing Strategy path, trainees will study:

  • The idea of virtual advertising and marketing in both B2B and B2C contexts and the fundamentals of virtual advertising and marketing channels ranging from search, social, to show.
  • How to define virtual advertising objectives and KPIs and align them to organisational goals.
  • How to conduct competitive analysis and patron studies the use of digital tools and strategic frameworks.
  • How to increase a digital advertising strategy and strategic movement plans with the intention to gain business targets (emblem awareness, purchaser engagement, income)
  • How to select the right digital marketing channels that aligns to the enterprise’s advertising targets.
  • How to decide timelines for the execution of digital marketing campaigns and budget allocation for selected virtual marketing channels
  • How to put in force campaign tracking and perceive key virtual advertising metrics to degree virtual marketing marketing campaign performance.
  • How to interpret digital analytics reviews and observe a continuous optimisation framework to enhance business overall performance.

By the cease of the elegance, trainees will:

  • Be able to display a complete expertise of the concept of virtual advertising and marketing, capabilities of various digital advertising channels, and market method
  • Gain actionable insights at the today’s virtual marketing trends and diverse digital advertising and marketing channel techniques in both B2B and B2C contexts
  • Be able to pick out suitable virtual advertising channels based totally on the marketing strategy
  • Be able to develop a digital advertising and marketing approach and create roadmaps for marketing campaign implementation to obtain commercial enterprise and marketing objectives
  • Be able to evaluation performance indicators to measure the effectiveness of a virtual marketing approach

This route comes with 1-year loose access to the e-studying path videos.

Download the whole course brochure here.

Aligning Digital Marketing Strategy to the Business Strategy

Instructor-led shipping (Ice-breaker, Lecture, Class Discussion)

  • Define digital advertising
  • Where digital marketing suits inside the enterprise method
  • Overview of digital advertising strategy in alignment to business processes

Derive KPIs and Metrics from Marketing Objectives

Instructor-led delivery (Lecture, Case Study, Role-play, Class Discussion, Group Discussion)

  • What are virtual advertising targets and KPIs?
  • Overview of virtual marketing metrics
  • Relationship among advertising objectives, KPIs, and metrics. (Preview Lesson Video)

Understand Customers, Market, and Digital Landscape

Instructor-led transport (Lecture, Case Study, Demonstration and Modelling, Practical, Class Discussion, Group Discussion)

  • three pillars of a virtual advertising and marketing enjoy – User Journey, Digital Channels, and Creative & Content (Preview Lesson Video)
  • Deep dive into one of a kind virtual channels (display/video advertising, paid seek, social media advertising and marketing, online partnership/PR, email/mobile advertising) and digital marketing traits
  • Connections between internet site, content material advertising and marketing, SEO, and different virtual channels
  • Considerations of customers, corporation, and competitors to conduct aggressive market analysis with the usage of virtual advertising and marketing tools Mode of transport (Lecture, Case Study, Role-play, Group Brainstorming, Group Discussion, Group Presentation)

    • Overview of digital advertising channels and purchaser adventure touchpoints

    • How to pick out the proper digital marketing channels that align in your advertising goals

    • Mapping virtual advertising channels to buying funnel and client touchpoints

    • Relationship between website and digital channels (SEO Mode of shipping (Lecture, Case Study with hobby sheet, Role-play, Group Brainstorming, Class Discussion, Group Discussion, Group Presentation)

      • Understand the framework that supports the development of movement plans
      • Overview of SWOT evaluation (driver)
      • Develop a strategic virtual advertising plan
      • Overview of price range and ROI of a virtual advertising and marketing plan

      Set Up and Implement Digital Marketing Campaigns

      Instructor-led delivery (Lecture, Case Study, Demonstration and Modelling, Practical, Class Discussion)

      • Introduction to a campaign quick and media plan (Preview Lesson Video)
      • Understand and setup Google Analytics to music person behaviour and advertising and marketing tasks
      • Implement campaign URL to music consumer adventure from digital channels to a internet site
      • Overview of digital advertising crew shape – in-residence vs outside (corporations Mode of transport (Lecture, Case Study, Demonstration and Modelling, Practical, Class Discussion, Group Discussion)

        • Walk-through of Google Analytics – analyse and interpret virtual advertising and marketing reports
        • Introduction to non-stop optimisation manner
        • Different sorts of checking out methods (Preview Lesson Video)

        Assessment Component

        • Individual Project Work
        • Case observe (Written Assessment)

        This module is a part of the Certified Digital Marketing Strategist (CDMS) Programme, comprising of 6 middle modules.

        A SkillsFuture WSQ Statement of Attainment (SOA) – ICT-SNM-5006-1.1 Integrated Marketing below the National Infocomm Competency Framework (NICF) and Certification of Completion by means of Equinet Academy will be awarded to applicants who’ve confirmed competency within the NICF WSQ Digital Marketing Strategy route evaluation and executed at the least 75% attendance.

        *This route is approved by using SkillsFuture Singapore under the WSQ Skills Framework ICT-SNM-5006-1.1 Integrated Marketing

        Course Codes: TGS-2018503501 / TGS-2020505237

        Basic pc expertise.

        In-person study room getting to know mode: Each trainee can be provided a windows computer for the duration of the route. Trainees may however opt to deliver their very own laptops.

        Online-lecture room getting to know mode: Personal pc, strong internet connection of at the least 10mbps, webcam, microphone, video conferencing platform, and different logistical requirements outlined in the Online-based totally Classroom Learner Guide.

        Kwok Zhong Li

        Zhong Li is the founding father of Mikangle, a digital transformation organisation that focuses on advisory, training, and investment. He is also the Co-founder and now Advisor of Finty, an internet economic marketplace that was obtained by means of an Australian organization, 15 months after the business enterprise turned into released.

        Jackie Cheong

        Jackie is a virtual fanatic with over a decade of virtual marketing enjoy in both commercial enterprise-to-enterprise (B2B) and enterprise-to-customer (B2C) groups. Over the years, she has led digital advertising and marketing strategies in numerous Fortune 500 corporations which include Amazon and 3M, and tech businesses along with Trend Micro Security, and Meltwater Monitoring.

        Kelvin Koo

        With greater than 45 advertising and marketing effectiveness awards gained inside the closing 6 years, Kelvin is one of the maximum awarded marketers in Singapore for virtual effectiveness. These awards include work finished for brands like Scoot, Audi, Qantas, Deliveroo, Klook, Canon, and Wine Connection.

        *Only one teacher might be facilitating according to elegance.

        Be assured of the very best first-class of schooling in the study room.

        “The lessons were succinct yet insightful. I thoroughly enjoyed the proper combo of concept together with actual global practical case studies and eventualities which had enabled me to better grasp the ideas. Moreover, the timing and the float of the instructions had been simply right.”

        Bella Clarissa Jane

        “This route provided a excellent review of digital marketing and the sorts of frameworks, tools, and metrics required for a complete strategy. With the deep dive of subjects within the subsequent modules, I am confident in implementing a holistic virtual advertising strategy for my employer.”

        Magdelene Chua

        “The route content is specific and has practical application purposes. I found that the path turned into very beneficial in gaining knowledge of about key metrics to pay attention to when putting in a digital advertising strategy in addition to how to go about structuring a digital marketing plan.”

        Shih Qing Pamela, Ninja Logistics Pte Ltd

        On top of getting access to your teacher’s contact, you may also enjoy the subsequent submit-education advantages:

        1 unfastened refresher seat (re-sit down the direction on-line) inside 1 yr after the course.

        Unlimited complimentary 3-hour small institution sanatorium classes with a subject count expert for up to three years.

        Be a part of a guide organization wherein you could submit questions, talk, and get remarks from the network.

        Gain lifetime get entry to to constantly updated path assets thru the studying portal.

        Unfamiliar with how on-line instructions are run? Check out the web lecture room learner’s manual.

        Signing up for in-individual school room getting to know? Read the additional safety measures.

        Choose from online study room and in-character (face-to-face) school room getting to know.

        In-Person Course DatesEnhanced protection measures in vicinity aligning to MOH’s suggestions.

        Course Duration:

        2 Days (9am – 6pm)

        Course Schedules:

        5, 6 May 2021 (Wed, Thu), 9am – 6pm Limited seats

        27, 28 May 2021 (Thu, Fri), 9am – 6pm

        five, 6 Jun 2021 (Sat, Sun), 9am – 6pm

        15, 16 Jun 2021 (Tue, Wed), 9am – 6pm Limited seats

        28, 29 Jun 2021 (Mon, Tue), 9am – 6pm Limited seats

        12, thirteen Jul 2021 (Mon, Tue), 9am – 6pm Limited seats

        2, 3 Sep 2021 (Thu, Fri), 9am – 6pm Limited seats

        20, 21 Sep 2021 (Mon, Tue), 9am – 6pm

        five, 6 Oct 2021 (Tue, Wed), 9am – 6pm

        nine, 10 Oct 2021 (Sat, Sun), 9am – 6pm

        2, 3 Nov 2021 (Tue, Wed), 9am – 6pm

        eight, nine Nov 2021 (Mon, Tue), 9am – 6pm

        1, 2 Dec 2021 (Wed, Thu), 9am – 6pm

        nine, 10 Dec 2021 (Thu, Fri), 9am – 6pm

        (Click at the route dates above to sign up online)

        Online Classroom Course DatesUnfamiliar with how our online lessons are run? Read the Online-Based Classroom Learner Guide before signing up for a category.

        Course Duration:

        2 Days (9am – 6pm)

        Course Schedules:

        2, three Jun 2021 (Wed, Thu), 9am – 6pm Limited seats

        10, 11 Jun 2021 (Thu, Fri), 9am – 6pm Full house

        6, 7 Jul 2021 (Tue, Wed), 9am – 6pm Full residence

        15, 16 Jul 2021 (Thu, Fri), 9am – 6pm Full house

        22, 23 Jul 2021 (Thu, Fri), 9am – 6pm

        five, 6 Aug 2021 (Thu, Fri), 9am – 6pm Limited seats

        eleven, 12 Aug 2021 (Wed, Thu), 9am – 6pm

        14, 15 Aug 2021 (Sat, Sun), 9am – 6pm Limited seats

        19, 20 Aug 2021 (Thu, Fri), 9am – 6pm Full house

        14, 15 Sep 2021 (Tue, Wed), 9am – 6pm

        23, 24 Sep 2021 (Thu, Fri), 9am – 6pm Limited seats

        14, 15 Oct 2021 (Thu, Fri), 9am – 6pm

        21, 22 Oct 2021 (Thu, Fri), 9am – 6pm

        eleven, 12 Nov 2021 (Thu, Fri), 9am – 6pm

        18, 19 Nov 2021 (Thu, Fri), 9am – 6pm

        4, 5 Dec 2021 (Sat, Sun), 9am – 6pm

        sixteen, 17 Dec 2021 (Thu, Fri), 9am – 6pm

        (Click at the route dates above to sign in on line)

        Course Fee:

        S$888 nett

        Course price after eligible SSG Subsidies:

        From S$88.80 nett after ninety% SSG Subsidies

        From 1 Jan 2022, SkillsFuture route funding could be revised to a baseline of 50% subsidy, with an extra 20% subsidy (as much as 70% subsidy) for SMEs and Mid-career individuals (Singapore residents above 40 years antique)

        Self-Sponsored Individuals

        SkillsFuture Mid-career Enhanced Subsidy (MCES) – ninety% funding (Up to $50/hour):

        Eligible for Singapore Citizens aged forty years and above

        $888 $88.80

        (Nett path rate payable after MCES investment) Course charges after subsidies may be similarly offset through SkillsFuture Credit.

        Self-Sponsored Singapore Citizens and Singapore PRs – Up to 50% Funding Capped at $15/hour:

        Singapore Citizens and Singapore PRs above 21 years old who do not qualify for MCES investment

        $888 $648

        (Nett path rate payable after SSG funding) Fees may be in addition offset by means of SkillsFuture Credit for Singapore Citizens elderly 25 and above. Singapore Citizens elderly 21 to 31 can also offset fees with the Post Secondary Education Account Funds. 

        Company Sponsored (SMEs):

        Enhanced Training Support for SMEs (ETSS) – ninety% investment (Up to $50/hour):

        Eligible for SME Company-sponsored Singapore Citizens and Singapore PRs

        $888 $88.eighty

        (Nett course charge payable after ETSS investment) Course costs after subsidies may be in addition offset by Skillsfuture Enterprise Credit (SFEC)

        Company Sponsored (Non-SMEs)

        SSG Non-SME Grant – 50% investment (Up to $15/hour):

        Eligible for Non-SME Company-subsidized Singapore Citizens and Singapore PRs who do not qualify for MCES investment

        $888 $648

        (Nett course fee payable after SSG funding) Course prices after subsidies may be further offset by using Skillsfuture Enterprise Credit (SFEC)

        SkillsFuture Mid-profession Enhanced Subsidy (MCES) – 90% funding (Up to $50/hour):

        Eligible for Singapore Citizens elderly forty years and above

        $888 $88.eighty

        (Nett course rate payable after MCES investment) Course costs after subsidies may be in addition offset by way of Skillsfuture Enterprise Credit (SFEC)

        Check eligible provide quantity and nett payable path charges via the provide calculator.

        Questions? Check out the often asked questions underneath.

        How is this path distinctive from different Digital Marketing publications inside the market?

        This course gives you with bite-sized, yet complete and actionable virtual advertising strategies and processes that you can put into effect right after the route. Unlike other Diploma and certification guides, which can be filled with assignments and require an extended-time period time dedication, you can get a complete evaluation of what digital advertising is all approximately in days. After finishing this path, you can then department out to professional publications which includes Content Marketing, Search Engine Optimisation, Digital Advertising, Social Media Marketing, Digital Marketing Analytics, and other advanced and optional virtual marketing guides.

        At Equinet Academy, we are dedicated to handing over first-rate training:

        • We offer you with lifetime get entry to to up to date path materials (learner’s guide, slides, templates, and different training resources) which you can nevertheless get entry to after the training via the studying portal.
        • You will not take a seat through hours and hours of dry and tormenting lecture. Instead, you may revel in fun and tasty classes as we follow educational design learning methodologies which include organization discussions, organization challenge work, case research, interactive quizzes, and fingers-on implementation of the concepts learnt.
        • You can be guided by an skilled professional within the discipline of digital advertising, who will be capable of offer you with actionable advice and steeply-priced mistakes to keep away from, as a result shortening your gaining knowledge of curve.
        • You will be supplied with additional assist after completing the course.

        What is the difference among on line lecture room and face-to-face traditional classroom?

        Typically, in a conventional classroom, lessons are performed with 1 teacher to twenty – 24 novices in a cluster or study room seating layout. Group discussions, organization shows, lectures, peer-to-peer coaching are all performed face-to-face (in-character).

        In a web-based totally classroom, instructions may be added thru a video conferencing software program, Zoom. Lectures could be conducted thru screensharing, even as group discussions and organization brainstorming will be carried out through “breakout” rooms (individual virtual rooms) to break up up discussions into smaller companies.

        Both getting to know modes essentially provide the identical course content and mastering effects.

        Read the Online-based totally Classroom Learner Guide for a more designated contrast on both codecs.

        Can’t I analyze everything on-line?

        Our publications offer a totally fingers on approach in order that you’ll be capable of follow those Digital Marketing techniques learnt within the courses in real existence sensible conditions. Moreover, our running shoes are enterprise specialists who can make clear your doubts in actual time. We additionally provide submit-training help which includes up to three three-hour small group health facility sessions with an enterprise professional, an online refresher seat inside a year submit-schooling, discussion board aid, and lifelong get entry to to up to date courseware thru the getting to know portal.

        Is 2 days enough to satisfy the mastering objectives?

        Equinet Academy’s guides are designed to provide bite-sized yet complete information to be introduced within 1-3 days. The courses no longer best consist of concept however also hands-on practical enjoy in order that trainees can put off applicable knowledge.

        If you sense that you have not met the mastering targets on the stop of the course, you are continually welcomed to resit the route on-line without any cost on your end. You may even have lifetime access to the courseware on line which you can evaluate, and post-training medical institution sessions to deal with your demanding situations with a topic depend expert.

        If I have particular questions regarding my virtual advertising campaigns after the course, can I seek advice from the trainer?

        Yes, you could maximum clearly book unlimited complimentary three-hour small group sanatorium periods with a topic remember professional for up to three years to make clear your doubts or address any challenges you may be going through. The hyperlinks to ebook your health facility sessions will be emailed to you after your route.

        Do I have to prepare anything before attending the path?

        For in-character education, do bring along a laptop. You additionally have the choice to loan a pc from us in the course of the route. You may additionally need to carry alongside a jacket in case the room gets bloodless.

        For on line lessons, do make certain you’ve got a functional computer and feature Zoom established previous to elegance. For greater details, you could study the Online-based Classroom Learner Guide.

        As there may be WSQ tests performed in this route, you’re required to carry alongside your NRIC or any shape of image identification for ID verification functions.

        Are there some other stipulations/ criteria I need to satisfy so that it will attend this route?

        You are required to have fundamental laptop navigational skills which includes opening and ultimate, dragging and losing, copying and pasting of documents. Some expertise of sales and advertising and marketing standards could be useful, despite the fact that not a requirement.

        Will this course permit me to acquire sufficient abilities to find a process as a Digital Marketer?

        Though you could gain useful competencies and applicable know-how after completing this direction, touchdown a job in virtual advertising is a distinct degree as some field enjoy is needed. For more information on kickstarting a career in virtual advertising, you may discover our Digital Marketing Career Portal.

        Are there any investment or government subsidies for this path?

        You may be eligible for up to 90% SkillsFuture subsidies. If you wish to check your investment eligibility, you can whole step 1 of the course registration form to test your nett path charges payable in any case available subsidies.

        From 1 Jan 2022, SkillsFuture direction funding can be revised to a baseline of 50% subsidy, with an extra 20% subsidy (as much as 70% subsidy) for SMEs and Mid-profession individuals (Singapore residents above 40 years old)

        For greater data on all to be had direction investment/presents/subsidies, you may check out this FAQ web page.

        How do I sign up?

        You can sign on for this route via this link. Once you’ve got registered for the direction, we will follow up with you via e-mail regarding your course registration.

        I’m nonetheless unsure whether or not this course can help me meet my goals.

        If you’re unsure about your mastering goals, you may whole this 3-query survey or declare your loose 5-step Digital Marketing Strategy Guide. If you are nonetheless unsure whether or not this path is appropriate for you, please leave your touch info right here. A path representative gets in touch with you to endorse suitable direction(s) based totally to your mastering objectives.

        Still have unanswered questions? Check out the FAQs web page or submit an enquiry.

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