Fundamentals Of Virtual Advertising Course

Learn the fundamentals of virtual marketing to help your business or career.

Course DetailreorderModules: 26access_timeHours: fortyBeginnerFree

Course Features

  • Self-paced studying
  • Video tutorials
  • Unlimited access
  • Recognised certification

About this course

Master the fundamentals of virtual advertising and marketing with our unfastened direction authorized with the aid of Interactive Advertising Bureau Europe and The Open University. There are 26 modules to explore, all created by using Google trainers, packed full of realistic sports and real-international examples that will help you turn understanding into movement.

Why get licensed

Getting certified shows employers which you have a clear information of the core principles of virtual advertising and marketing. You also can add the qualification on your CV, and easily add it to your LinkedIn profile.

Becoming licensed indicates you have got robust digital skills and that you’re prompted to learn: important characteristics in the administrative center. Demonstrating those traits can help improve your possibilities of finding the job you want.

Improving your virtual knowledge allow you to find a task, get promoted, or begin an entire new profession.

How it works


Learn new abilities with our bite-sized video tutorials, then check your expertise with a short quiz.


Pass the very last 40-query exam and get certified.


Download and show off your new qualification on LinkedIn and your CV.

Skills you’ll examine


Analytics and facts insights

In this introduction to Analytics, we will display you how to acquire and analyse person data and flip it into actionable insights.


Business approach

Learn a way to outline and music clear desires, phase audiences and examine data to assist improve your on line advertising efforts.


Content marketing

Learn how to grow emblem focus and get greater conversions by way of growing and dispensing high-price content to capability clients.


Display advertising and marketing

Get observed on line by figuring out the right audiences, ad networks and strategies in your show ads.



All the strategies and tools you want to construct a web store, promote successfully on line and optimise the person experience.


Email advertising

Master the basics of electronic mail advertising, which include the way to track responses, create simple touchdown pages and use A/B checking out.


Local marketing

Reach and engage ability clients close by, the use of neighborhood directories, mobile marketing and through constructing a neighborhood search presence.

Learn the variations among cell websites and apps and increase the simplest cell search engine marketing and advertising and marketing techniques.

In this introduction to Google Ads, learn about the different studies tools to be had, plus how to pick out key phrases and optimise campaigns for a better return.

Understand the differences among organic and paid search, discover ways to expand the handiest SEO plan and optimise web pages in order that customers can locate content material simpler.

Find out the way to pick out the proper social network websites, create top notch content users will love and measure your achievement.

Discover how to combine video into an online strategy, create video advertisements on a finances and ensure they are visible by the right human beings.


Web optimisation

Identify the proper digital channels to help you gain your business dreams and create higher on-line consumer experiences.

Success testimonies

Over three hundred,000 humans have already gained this qualification, and are the usage of it to expand and improve their careers.


You will be capable of down load your digital advertising certificate from the Google Fundamentals of Digital Marketing direction touchdown web page while you’ve finished the direction. A development indicator on the certification path page will display you the way a long way you have come, and what modules you want to complete to earn your certificates.

You’ll earn an real Digital Marketing certification from Google, by way of finishing all modules in The Google Digital Garage.

You’ll be able to down load a PDF reproduction of the virtual advertising certificates from the Fundamentals of Digital Marketing direction web page as soon as you’ve exceeded the very last test.

Once you pass the very last test, go back to the Fundamentals of Digital Marketing route page to down load your virtual marketing certificates each time you want.

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