Virtual Advertising And Marketing U.s. Tempo

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of companies consider the lack of digital talents is the number one impediment in their ability to digitally rework in these days’s world.

ninety two%

of graduates said a Digital Marketing Institute qualification had a fantastic impact on their career


of graduates that handed their certification exam have had their earnings accelerated.


Ranking for Digital Marketing Specialists on World Economic Forum’s Top 20 listing of professions with growing hiring demand

Have you previously earned academic or expert units at some other institution? You can practice for transfer credit score in the direction of this certificates!

Transfer credit available for publications Management

Digital Marketing Specialist

Advisory Board Members (Click for bio)


Alex Parraga is the leader digital officer at UC Santa Barbara, a role he’s held for the reason that 2014 when he first joined the college. He oversees college branding and virtual strategy and is main the rate to construct marketing capabilities across campus.

Prior to joining UC Santa Barbara, Parraga spent the bulk of his professional profession inside the advertising enterprise. That’s where he in the beginning located his passion for emblem constructing and incorporated advertising and marketing communications at companies which includes Ogilvy and BBDO and with purchaser companions including Mars Chocolate, General Electric and American Express.

He’s a graduate of NYU’s Stern School of Business in which he earned a bachelor’s diploma in advertising and control.


Nels Henderson has taught advertising and marketing publications in approach, internet trade, and internet analytics for over 30 years. He additionally has been chargeable for web optimization and content control for Citrix Systems, managed and consulted for political campaigns from Mayor to Congress, and served as president of the board to several non-income companies in Santa Barbara, California. Highly educated in Agile technique, management, and facilitation abilties, Nels received his BA in Political Science on the University of California at Santa Barbara. He also holds a Master’s Degree in Organizational Management from Antioch University.


The consultant from the Digital Marketing Institute (DMI) is Dr Alex Tierney. As a Global Partner Account Manager, Alex works with education partners around the world to put into effect DMI content material into their curricula. With revel in in operational and academic roles, Alex brings a learner-targeted technique to her work with companions.

UCSB-PaCE is pleased to accomplice with the Digital Marketing Institute (DMI), the main worldwide certification for the virtual advertising and marketing enterprise. This partnership has facilitated backed get admission to to a wealth of DMI tools and sources to our students for the duration of their certificate progression. These assets, in addition to our digital advertising syllabii, have been advanced and are regularly updated in collaboration with DMI, with the oversight from DMI’s industry experts, and are established by using 40 of the main manufacturers in the digital advertising industry. The DMI advisory frame, spanning throughout industries and countries, has ensured the global applicability and reputation of our digital advertising and marketing curriculum.

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